Have you and your facility’s leaders conducted a SWOT analysis recently to identify the weaknesses and threats where a LIV could rival you? It would be easy to still be riding the wave of increased revenue brought about by the increased rounds played from the pandemic and not see a threat like the PGA Tour clearly missed or underestimated. But the situation made me think: What are our LIVs? When was the last time you thoroughly examined and evaluated your team, golf course, membership and/or customer base? Those questions and more are obviously for other writers and publications. What went wrong and why would players think this risk is worth taking? Yet here we are 24 months later with players resigning their PGA Tour membership and signing to play in this rival upstart league. One would think the PGA Tour was literally on top of the golfing world. How is it we are two short years removed from PGA Tour commissioner Jay Monahan ringing the bell on Wall Street, announcing a new television rights deal worth estimates of $2.7 billion over the life of the contract that runs through 2030 and the PGA Tour being the first major sport to return to action during the COVID-19 pandemic? I seriously doubt version 2.0 will either, but let’s talk about LIV Golf. All the talk about LIV Golf kind of reminds me of the first time the XFL launched. Many of you might recall the United States Football League from the mid-1980s or, more recently, the XFL. These were rival leagues to the NBA, NFL and NHL and all eventually resulted in acquisition or merger to those dominant leagues still in operation today. Most of us are not old enough to remember the American Basketball Association, American Football League or World Hockey Association. For many of us, this is one of the biggest stories ever as it relates to the business of sports, and it just happens to be the sport where many of us earn our living.
#Centurion club outside london professional#
That’s what we do.On June 9, 2022, the professional golf world changed when 48 players teed off in the inaugural LIV Golf event at Centurion Golf Club outside London. “We live by the rules of whatever the PGA Tour is. I don’t think that’s my question, frankly. The PGA Tour has refused to grant players the required releases to contest the first event at Centurion Club next week, with LIV Golf CEO Greg Norman vowing to “defend, reimburse and represent” any players sanctioned if they play regardless.Īsked if competing in the LIV events would place invitations to his tournament at risk, Nicklaus said in a pre-event press conference: “The PGA Tour will answer that. Meanwhile, Jack Nicklaus has pledged that his Memorial Tournament will fall in line with the PGA Tour if it bans or suspends players for competing in the LIV Golf Invitational Series. The 54-hole event has a prize fund of $20million and offers $3.1million to the winner.
His involvement could end his hopes of becoming Ryder Cup captain. McDowell now looks set to play at the event despite recent reports that he was reconsidering his position on the series. The event takes place from June 9-11 at the Centurion Club outside London and six spots remain open in the 48-player event. Graeme McDowell has been listed among the competitors for the first event of the controversial LIV Golf Invitational Series.ĭustin Johnson, Sergio Garcia, Lee Westwood, Martin Kaymer and Ian Poulter are other notable names on the field list, which was released overnight, but Phil Mickelson has not been included.
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